Gallery | Apex Lucis

Dashboard

The Dashboard on iPhone: a greeting with the date, a Getting Started card, a light timeline for the day with sunrise, golden hour, sunset and moon illumination, then Next Booking and Revenue cards. — Today’s light, your next booking and this month’s revenue at a glance

Further down the Dashboard: Needs Attention lists overdue invoices, an unsent contract, a contract awaiting signature, gear due a service and an unconfirmed crew member, above a list of upcoming shoots with dates and status. — Needs Attention gathers what is waiting on you, from overdue invoices to unconfirmed crew

The bottom of the Dashboard: this month’s expenses, a six-month revenue bar chart, and the lead pipeline with a count for each stage from Enquiry to Won. — Expenses, six months of revenue and the lead pipeline

Business

Overview

The Business landing on iPhone: a grid of cards for Automations, Bookings, Clients, Contacts, Expenses, Insights, Invoices, Leads, Packages and P & L, each with a one-line status such as “8 upcoming” or “6 active”. — Every business tool one tap away

Further down the Business landing: recent leads with their stage, and upcoming shoots with date, client and whether each is confirmed. — Your newest leads and upcoming shoots

Revenue Summary showing paid this month and outstanding, a warning of two overdue invoices to review, and a six-month chart of revenue against expenses, above per-booking profitability. — Paid, outstanding and overdue, with six months of revenue against expenses

Profitability cards for three bookings, each with income, expenses, net and margin, followed by the Business module’s own Needs Attention list. — Profitability for each booking

Automations (Pro)

Automations: a note that rules only prepare work and never contact a client on their own, then switchable rules such as “When a booking is confirmed” (draft the confirmation, create the deposit invoice, switch on the shoot reminder) and “When a shoot is completed” (create the balance invoice). — Rules that do the admin — and nothing is sent without you

Bookings

The Bookings list, filtered by status, with upcoming shoots by date. Each row shows the client, location, shoot type and status, with flags for an overdue invoice or an unsent contract. — Every shoot with its client, location and status

A booking’s Overview tab: the client with email and phone, the package with its description and price, and the location with its rating. Tabs along the top lead to Details, Contract, Invoices and Delivery. — A booking’s client, package and location in one place

A booking’s Details tab: a map of the location with Open in Maps, then Shoot Conditions for the day — first light, sunrise, golden hour, sunset, blue hour and last light — and the length of shadows. — The light for the shoot day, worked out for the location

More of the Details tab: a Shoot Reminder set for two hours before, the call sheet for the day with its slots and crew, and the trip with its dates, cost and mileage. — Reminder, call sheet and trip, linked to the booking

A booking’s Contract tab, marking the contract as sent and signed, with a View Contract button. — Whether the contract has been sent and signed

A booking’s Invoices tab: the total and balance due, an invoice marked paid, and a New Invoice button. — Invoices raised against the booking, and what is still due

A booking’s Delivery tab: the package’s deliverable marked as edited, a Mark Delivered button, a promised delivery date, a space for the gallery address, and Add something else. — Track each deliverable and the date you promised it

Clients

The Clients list, alphabetical with an index down the side, each client showing their email and number of bookings. Filters across the top for All, Recent, VIP and Returning. — Clients with their booking history, filtered by recent, VIP or returning

Call, message or email, and every booking with them

Contacts

The Contacts list of suppliers — a print lab, equipment rental, hair and make-up, a venue and a florist — each with email and category, filterable by category. — Suppliers and collaborators, by category

Expenses

The Expense Tracker: total spend for the year with the tax-deductible and reimbursable amounts, a bar splitting spend by category, and expenses grouped under General Overhead with date and amount. — Spending by period and category, with tax-deductible and reimbursable totals

Insights (Pro)

Insights Overview: total bookings, revenue for the financial year, lead conversion and average invoice, a twelve-month bookings chart, and observations such as an overdue invoice and your most popular shoot type. — Bookings, revenue, conversion and observations worth acting on

Insights Business tab: packages ranked by bookings with their prices, and a ring chart of shoot types by share. — Which packages sell, and what you shoot most

Insights Leads tab: a ring chart of lead sources such as Instagram, website and referral, with counts and percentages, above the pipeline funnel by stage. — Where your leads come from, and how far they get

Insights Operations tab: locations ranked by how many plans use them, with ratings, and a supplier directory counted by category. — Your most-used locations and suppliers

Insights Planning tab: preferred light windows from midday to blue hour by share, a seasonal chart of bookings by month naming the busiest and quietest, and shot list statistics. — The light you favour and the months you’re busiest

Invoices

The Invoices list with totals for all, pending and overdue across the top, filters by status, and each invoice showing its number, client, booking, due date, amount, whether it is a deposit or balance, and its status. — Total, pending and overdue, with every deposit and balance invoice

An overdue deposit invoice: the amount and due date in red, how many days overdue, PDF and Analytics buttons, a Send a firmer reminder prompt, the client’s details, and the package being invoiced. — An overdue invoice, with a nudge to send a firmer reminder

Leads

The Leads board, with a column for each stage — Enquiry, Contacted and on. Each lead card shows the name, shoot type, value, date of enquiry and a follow-up date. — Enquiries on a board, column by column, with follow-up dates

Packages

The Packages list — Drone Add-on, Essential, Premium, Rush Editing, Second Shooter and Signature — each with its price, description and session length. — Your packages and add-ons, priced and described

A package’s details: name, description and price, then the session’s duration, turnaround and deposit. — Price, session length, turnaround and deposit for a package

P & L (Pro)

Profit and Loss for this financial year: net revenue, expenses and gross profit, a line chart of revenue against expenses by month, and the statement starting with gross revenue, VAT and net revenue. Periods across the top and an export button. — Net revenue, expenses and gross profit for any period

The Revenue tab of Profit and Loss: monthly revenue bars against the average, and revenue by client with each one’s amount and share. — Revenue by month and by client

The Expenses tab of Profit and Loss: a bar for each expense category from studio and venue hire down to meals and subsistence, followed by the totals by category. — Where the money went, by category

Planning

Overview

The Planning landing on iPhone: Needs Attention for gear due a service and an unconfirmed crew member, a map of saved locations across the UK, and favourite locations with their ratings. — Your saved locations on a map, and what needs attention

The Planning tools as cards: Call Sheet, Crew & Models, Equipment Manager, Locations, Moon Alignment, Optimal Windows, Permits, Shot List, Studio Booking, Toolkit and Trip. — From call sheets to calculators

Call Sheet (Pro)

A call sheet in Plan view: the next slot highlighted with a countdown, then the day’s timeline — the drive, arrival and scout, low-tide beach portraits, a break, golden hour and blue hour — each with its start time, length and location. — The day in order, with what’s up next

A call sheet in Field mode: the date, meeting point and contact, a coloured bar of the day’s slots, and each slot with the crew called for it and whether they have confirmed. Tabs for Timeline, Crew and Notes, and an Add Slot button. — Field mode: who is needed where, and when

Crew & Models (Pro)

A crew roster: counts of crew, confirmed, pending and releases, then each person with their role, call time, fee and whether they have confirmed or only been invited. — Who is booked, their role, call time and fee

The Releases tab of a crew roster: a model release for the lead model, marked signed with the date. — Model releases, and whether they are signed

The Fees tab of a crew roster: each person’s role and fee, with the total for talent and crew. — Crew and talent fees, totalled

Equipment Manager

The gear Inventory: the number of items, how many are on hire and their total value, filters by type, and each item with its condition from Excellent to Fair. — Everything you own, its condition and its value

Equipment Kits: a Coastal Landscape kit and a Wedding Day kit, each listing its bodies, lenses, filters, tripod, lighting or drone, with the kit’s total value. — Kits ready to pack for each kind of shoot

The Service tab: a filter system flagged as due a service, and a service history listing each job with who did it and when. — Service reminders and each item’s history

The Insurance tab: total declared value and the amount not covered, then value by category — camera bodies, lenses, filters, support, lighting, drone, bags. — What your kit is worth, ready for your insurer

Locations

The Locations list, filtered by type such as Coastal, Landscape, Studio or Urban. Each location shows its type, star rating, a heart for favourites and the date of its next booking. — Your locations by type, rating and next shoot

A location’s Overview: its coordinates, time zone and rating, a satellite map, shooting notes on parking, the best tide and light, and permissions, and tags such as coastal, golden-hour and tides. — Satellite map, shooting notes and tags

A location’s Scout tab: coordinates and altitude, today’s shoot condition score, sunrise and golden hour times, the moon phase, and a shortcut into the Moon Alignment Planner from this spot. — Today’s light and conditions for the spot

A location’s Access tab: getting-there notes, and the permits held for it — a heritage site commercial shoot and drone operations, both granted — with Add Permit. — How to get there, and the permits it needs

Moon Alignment (Pro)

Moon Alignment, step one: a satellite map with a camera pin and a subject pin joined by a line, and below it each pin’s coordinates and altitude, the bearing between them and the distance. — Place the camera and the subject on the map

Moon Alignment, step two: the shot geometry — bearing, distance and elevation to the subject — then the date range to scan, the resolution, and the azimuth and altitude tolerances. — Set the dates and how close the alignment must be

More of step two: minimum moon illumination and altitude, then the camera, lens and focal length, with how much of the frame the moon will fill. — Filter by illumination, and see how big the moon will be

Moon Alignment results: the number of alignments found, how many are perfect and when the next one is, then each perfect alignment with its date and time, azimuth, altitude, illumination and how far off the line it falls. — Every date the moon lines up with your subject

One alignment in detail: the moon’s position and phase, a preview of the moon in the frame of the chosen camera and lens, and a sharpness check at the chosen aperture against the hyperfocal distance. — The moon in your frame, and whether both will be sharp

Optimal Windows (Pro)

Optimal Windows before a scan: a starting location and radius, filters for golden hour, blue hour, sunrise and sunset, and an explanation that the locations in range will be scored on light, weather, tides and wildlife over the next ten days. — Choose an area and let Apex Lucis find the best times

Optimal Windows results: the best and average scores and the number of windows found, then each window as a card with its score, type such as Low Tide, location, date and time, the reasons it scored well, and a Create Booking button. — Shoot windows ranked across your locations

Permits

The Permits list, grouped by type — drone operation, heritage site, out-of-hours access and protected area — each with its location and status, filterable by Researching, Applied and Granted. — Permits by type, from researching to granted

A drone operations permit: granted, with its validity dates and days left, reference, maximum altitude, whether a NOTAM is needed, and notes. An On Site button sits at the top. — Reference, validity and conditions, ready for site

Shot List

A wedding shot list: progress with planned, captured and skipped counts, the location and booking, and each shot with the light it needs — morning, midday or golden hour. — Plan the shots, with the light each one needs

The same shot list in Field mode, with larger rows to tick on the day. A captured shot is struck through and highlighted. — Tick shots off as you capture them

Studio Booking

Studio bookings: an upcoming hire with the date, hours, cost and a confirmed tick. A Studios tab lists the studios themselves. — Upcoming studio hires

A studio booking’s Overview: the studio, room, date, hours and hourly rate, then payment — venue and equipment hire, the total, a paid deposit and the balance still to pay. — Room, hours, rate, and what has been paid

A studio booking’s Space tab: floor area, ceiling height and maximum occupancy, and features such as a cyclorama wall, natural light and changing rooms. — The space and what it offers

A studio booking’s Equipment tab: lights, modifiers and backdrops included in the hire, and a smoke machine hired as an extra with its cost. — What’s included in the hire, and what you’ve added

A studio booking’s Logistics tab: the studio’s email and phone, the access code, and notes on where to park. — Contact details, door code and parking

Trip

A trip for a booking: accommodation, travel and total costs, the profit left after trip costs, and the HMRC mileage claim, with the accommodation listed with its dates, cost and cancellation terms. — What a trip costs, and the profit left after it

A trip’s Travel tab: a drive with its time, duration and distance, and a mileage summary of business miles and the amount claimable at the HMRC rate. — Travel legs and the mileage you can claim

Environment

Overview

The Environment landing on iPhone for a chosen location: sunrise, golden hour, sunset and blue hour with the moon phase, a Shoot Score of 9 for excellent conditions, and the current weather. — Light, Shoot Score and weather for your chosen location

Further down the Environment landing: the current tide height and whether it is a photography window, recorded wildlife, and the Milky Way core’s direction, altitude and tonight’s viewing time. — Tide, wildlife and tonight’s Milky Way

Light & Sky

Light & Sky: the day’s light timeline, sun and moon cards with azimuth, altitude, rise and set, a sunset colour forecast from high, mid and low cloud, and the start of the northern lights forecast. — Where the sun and moon are, and how the sunset might colour

More of Light & Sky: the aurora forecast and the Kp needed to see it from here, how long shadows fall and in which direction, where a rainbow would appear, and the moon phase for the days ahead. — Aurora, shadows, rainbows and the month’s moon

The Milky Way card: whether it is dark enough, the core’s direction, altitude and band tilt, tonight’s viewing window with cloud cover, and a path of the core across the sky by compass direction. — When and where the Milky Way core will be

Sun detail chart that shows azimuth, altitude, rise and set — See where the sun is

Moon detail chart that shows azimuth, altitude, rise and set — See where the moon is

Map with a slider that lets you see where the sun and moon are at any time during a day — Track the sun and moon across the day

Shoot Score

The Shoot Score at 9 out of 10, excellent, with a breakdown for cloud cover, golden hour, precipitation, visibility and wind, scored for landscape, and photography advice beneath. — One score for the conditions, and what goes into it

More of the Shoot Score: advice for the day, golden hour, moon, cloud cover and Milky Way at a glance, and an alert you can schedule for a booking if conditions drop. — Light and weather together, with an alert if it turns

Tides

Tides for a location, using the nearest station and its distance: the current height and the next high water, and a three-day chart of high and low water with the times and heights of each. — Tides worked out on your device, three days ahead

Photography Windows from the tide: low tide in daylight and low tide in golden or blue hour, each with its times and length, above the upcoming high and low waters. — When low tide meets good light

Weather

Weather now: conditions, temperature and cloud cover, then wind, humidity, dew point, UV index, visibility and pressure, and a drone flying assessment. — Current conditions, and whether it’s safe to fly a drone

Hourly weather: charts of temperature and chance of rain over the next 24 hours, and an hour-by-hour strip. — Temperature and chance of rain, hour by hour

A ten-day forecast with each day’s conditions, chance of rain, and low and high temperatures. — Ten days ahead