Profit and Loss
Overview
The Profit and Loss screen gives you a complete picture of your photography business’s financial health — revenue, expenses, and profit — for any time period.
Profit and Loss needs an active Apex Lucis Pro subscription. Without it, the P&L card still appears on the Business screen, and opening it shows the upgrade screen.
Accessing Financials
Business tab → P&L
The Three Tabs
Summary Tab
- Gross revenue
- Total expenses
- Net profit
- Tax owed (estimated based on your tax rate)
- Mileage claims total
- Year-on-year comparison (if prior year data exists)
Revenue Tab
- Total revenue for the period (sum of all paid invoices, including anything recharged to a client)
- Revenue by client (ranked list)
- Revenue trend chart (line graph by week, month, or custom period)
- Number of shoots completed
Expenses Tab
- Total spending for the period
- Breakdown by category (pie chart + list)
- Tax-deductible total vs. non-deductible
- Largest expense items
Period Filters
Use the date range picker at the top to select:
- This month
- Last month
- This quarter
- Last quarter
- This Financial year
- Last Financial year
- All Time
- Custom — Set any start and end date
The financial year start date is set in Settings → Business (default: 6 April for UK).
A Recharged Cost Appears Twice, on Purpose
A £750 studio hire billed on to the client at £900 shows as a £750 expense and as £900 of revenue. Netted off, the shoot made £150 on it. That is what the markup was for, and it is why both figures have to be there.
Apex Lucis provides this as information. Always consult an accountant before declaring your finances. The full position is in Settings → Disclaimer.
Exporting Financial Reports
Tap Export (PDF icon) to generate a PDF summary of the selected period. The PDF includes:
- Period summary
- Revenue breakdown
- Expense breakdown
- Net profit calculation
- Tax summary