Glossary

TermDefinition
ADCAssistant/Director of Photography — a crew role designation
AltitudeThe angle of a celestial body above the horizon, measured in degrees (0° = horizon, 90° = directly overhead)
Astronomical TwilightTwilight when the sun is between 12° and 18° below the horizon; sky is almost completely dark
AzimuthThe compass direction of a celestial body, measured in degrees clockwise from North (0° = North, 90° = East, 180° = South, 270° = West)
Blue HourThe period just before sunrise or just after sunset when indirect sunlight creates a blue cast — popular for architecture and cityscape photography
BookingA confirmed (or tentative) photography engagement in Apex Lucis
Call SheetA document listing the day’s shooting schedule: times, locations, crew, and planned shots
Circle of ConfusionHow much blur still reads as sharp in a print. It sets where depth of field begins and ends, and differs by sensor size
Civil TwilightTwilight when the sun is between 0° and 6° below the horizon; bright enough to work without artificial light
ContactA person in your professional network who you work with (crew, talent, vendor) — distinct from a Client
Crew RosterThe list of people assigned to a specific booking
Field of ViewHow much of a scene a lens takes in, in degrees. It depends on the focal length and the size of the sensor behind it, and on nothing else
GBIFGlobal Biodiversity Information Facility — a database of biodiversity observations used for wildlife species data
Galactic CentreThe central region of the Milky Way galaxy, which rises and sets at specific times/directions depending on location and date
Golden HourThe period shortly after sunrise or before sunset when sunlight is warm and directional — widely considered the best light for photography
Hyperfocal DistanceFocus here and everything from half this distance to infinity is sharp. The setting for a landscape where the foreground matters as much as the hills
IAPIn-App Purchase — the mechanism used to purchase an Apex Lucis Pro subscription
IlluminationThe percentage of the moon’s visible face that is lit by the sun (0% = new moon, 100% = full moon)
InvoiceA financial document requesting payment from a client for photography services
Julian DayA continuous count of days used in astronomical calculations, starting from 1 January 4713 BC
KPIKey Performance Indicator — a measurable business metric
KpA 0–9 scale of geomagnetic activity. The higher it is, the further from the poles the aurora reaches
LeadA potential client enquiry that has not yet been converted to a booking
Line ItemOne charge on an invoice — a description, a quantity and a price. An invoice’s amount is the total of its lines
MarginWhat a shoot made: everything charged for it, less what it cost to put on
MarkupWhat you add on top of a cost when charging it to a client — the difference between a £750 studio hire and the £900 billed for it
Mileage RateThe cost-per-mile (or km) used to calculate travel expense claims
ND FilterA neutral density filter — dark glass that cuts the light without changing its colour, so the shutter can stay open longer. Measured in stops
NPF RuleThe longest exposure that still records stars as points rather than streaks. Unlike the older 500 rule it accounts for aperture and pixel size
Nautical TwilightTwilight when the sun is between 6° and 12° below the horizon; the horizon is still distinguishable at sea
New MoonThe lunar phase when the moon is not illuminated and not visible at night — optimal for Milky Way photography
P&LProfit and Loss — a financial statement summarising revenue, expenses, and net profit
PackageA reusable pricing template defining a type of shoot and its base price
PermitOfficial permission to photograph in a specific location, particularly for commercial or drone use
PipelineThe sequence of stages a lead passes through before becoming a booking (Enquiry → Contacted → Quoted → Won)
Pixel PitchHow far apart a sensor’s photosites sit. A denser sensor shows star movement sooner, which is why the star calculators need your camera’s resolution
RechargeBilling a cost you carried for a shoot — studio hire, a second shooter, mileage — on to the client as a line on their invoice
RecoveredA recharged cost that has been billed: the invoice carrying it has been sent
ReimbursableA cost marked as one the client will pay back. It stays outstanding until the invoice carrying it is sent
Shoot ScoreApex Lucis’s composite rating (0–100) of current or forecast photographic conditions
Shot ListA pre-planned list of individual images to capture on a shoot
StopA doubling or halving of light. One stop of ND doubles the exposure time, so ten stops is a thousand times longer, not ten
StudioA hire space you describe once — its room, specifications, rate and equipment — so every booking of it after that is just a date
Studio BookingOne hire of a studio: the date, the times, what it cost and what was hired for it
Tidal ExtremeA high tide or low tide — the peak and trough of a tidal cycle
TransitThe moment when a celestial body crosses the meridian (due south in the northern hemisphere) — its highest point in the sky
TripA planned travel arrangement associated with a shoot, including accommodation and travel legs
VATValue Added Tax — a UK/EU consumption tax applied to invoices. Apex Lucis supports configurable tax labels for other regions (GST, Tax, etc.)
WeatherKitApple’s native weather forecast API used by Apex Lucis for weather data